We have the pleasure to honoring excellence in Marketing teaching and effective Marketing science application in business practice on the special occasion of the 10th Anniversary of the Faculty of Marketing, the Bucharest University of Economics. Created in the academic year 2003/2004, the Faculty of Marketing materialized the experience acquired by the Department of Marketing within the Bucharest University of Economics. It is well-known that the year 2011 marked the 40th anniversary of introducing Marketing Education in Romania, and within that context we took the special opportunity to outline both, the unique historic role that the Marketing Department of the Bucharest University of Economics has played in the introduction and developing of Marketing Education in Romania, and the Contribution brought in the last eight years to recognizing Marketing as a distinct Academic Specialization, in providing a first-class Marketing Educational Environment and direct access for businesses to qualified labour, which led to a considerable impact on the Economic and Social Field ( www.crd-aida.ro/2011/12/40th-anniversary-introducing-marketing-education-romania-diploma-special-merit-awarded-department-marketing-academy-economic-studies-bucharest-commitment-accountable-marketing/)
The Faculty of Marketing, the Bucharest University of Economics: has used consequently the scientific method for advancing Marketing knowledge and problem solving, ensuring to their Students the right teaching by providing great content in addition to active learning of how to use Marketing analytics to develop insights, to drive decisions, to implement strategies, and to evaluate actions; did and is continuing doing something relevant to business practice, by applying adequate marketing science models and methods to business problems on the relevant markets. The Faculty of Marketing, the Bucharest University of Economics, has constantly pledged that in the today’s highly competitive Marketing landscape, successful Marketers must understand the trends and also look beyond them, help overwhelmed Customers and Prospects cut through the clutter around them while interacting with brands in the digital and physical worlds, consider social media marketing, personalization and targeting, automation as a key for maximizing conversions throughout a customer’s lifecycle, creativity and innovation in marketing programs, digital advertising, cross-channel marketing, emerging technologies and the rapidly adoption by the customers of the new technologies and incorporation into the everyday live, and adequately measure ROI and prove marketing’s worth at different companies on different relevant markets.