Recognized for wide spreading challenging opinions to maximize knowledge, the Romanian Distribution Committee (RDC) launched a new invitation to research, debates and best practices within the context of the evolving Retail Reinvention. To facilitate the development of ideas, identify new opportunities, answer great questions about better understanding and handling current stressful situations, and make recommendations, while agilely team working towards a conclusion, it was established a RDC task force made up of three members: Theodor Purcarea (Editor-in-Chief of the Romanian Distribution Committee Magazine/RDCM), Cosmin Tanase (Marketing analyst, Member of the Editorial Board of RDCM, and Honorary Member of RDC), and Ioan Matei Purcarea (E-commerce analyst at RDCM, Member of RDC). After the first productive meetings, the RDC task force provided an overview (synthesized in the below three figures), assigned action items etc.

It is also worth mentioning that this innovative action was adding quality customer and human experience to prior well-known innovation activities, such as: the debate organized on May 26, 2022 – entitled “Microeconomics, Macroeconomics, Economic Constraints and Opportunities” – by the “Holistic Marketing Management” Journal of the Romanian-American University (RAU) School of Management-Marketing (<http://holisticmarketingmanagement.ro/analiza-profunda-cu-prilejul-dezbaterii-hmm-journal-rdc-magazine/>) and the “Romanian Distribution Committee Magazine” (<https://www.crd-aida.ro/2022/05/dezbatere-hmm-journal-rdc-magazine-riguros-argumentata/>); “Debate, Lessons to learn” launched on February 19, 2021 (<https://www.crd-aida.ro/2021/02/dezbatere-lectii-de-retinut-studiul-istoriei-economice-si-importanta-intelegerii-trecutului/>); “The pressure of new capabilities’ requirements”, organized on December 12, 2019 (<https://www.crd-aida.ro/2019/12/romanian-distribution-committee-the-pressure-of-new-capabilities-requirements/>).