We have the pleasure to honoring excellence in Marketing teaching and effective Marketing science application in business practice on the special occasion of the 10^th Anniversary of  the Faculty of Marketing, the Bucharest University of Economics. Created in the academic year 2003/2004, the Faculty of Marketing materialized the experience acquired by the Department of Marketing within the Bucharest University of Economics. It is well-known that the year 2011 marked the 40th anniversary of introducing Marketing Education in Romania, and within that context we took the special opportunity to outline both, the unique historic role that the Marketing Department of the Bucharest University of Economics has played in the introduction and developing of Marketing Education in Romania, and the Contribution brought in the last eight years to recognizing Marketing as a distinct Academic Specialization, in providing a first-class Marketing Educational Environment and direct access for businesses to qualified labour, which led to a considerable impact on the Economic and Social Field ( www.crd-aida.ro/2011/12/40th-anniversary-introducing-marketing-education-romania-diploma-special-merit-awarded-department-marketing-academy-economic-studies-bucharest-commitment-accountable-marketing/)

The Faculty of Marketing, the Bucharest University of Economics: has used consequently the scientific method for advancing Marketing knowledge and problem solving, ensuring to their Students the right teaching by providing great content in addition to active learning of how to use Marketing analytics to develop insights, to drive decisions, to implement strategies, and to evaluate actions; did and is continuing doing something relevant to business practice, by applying adequate marketing science models and methods to business problems on the relevant markets. The Faculty of Marketing, the Bucharest University of Economics, has constantly pledged that in the today’s highly competitive Marketing landscape, successful Marketers must understand the trends and also look beyond them, help overwhelmed Customers and Prospects cut through the clutter around them while interacting with brands in the digital and physical worlds, consider social media marketing, personalization and targeting, automation as a key for maximizing conversions throughout a customer’s lifecycle, creativity and innovation in marketing programs, digital advertising, cross-channel marketing, emerging technologies and the rapidly adoption by the customers of the new technologies and incorporation into the everyday live, and adequately measure ROI and prove marketing’s worth at different companies on different relevant markets.

As this year marks the 40th anniversary of introducing Marketing Education in Romania, we take this special opportunity to outline both, the unique historic role that the Marketing Department of the Academy of Economic Studies in Bucharest has played in the introduction and developing of Marketing Education in Romania, and the Contribution brought in the last eight years to recognizing Marketing as a distinct Academic Specialization, in providing a first-class Marketing Educational Environment and direct access for businesses to qualified labour, which led to a considerable impact on the Economic and Social Field.

English Version

AMFITEATRU ECONOMIC Journal, affiliated with the Faculty of Commerce, the Academy for Economic Studies in Bucharest, continues its striving to stimulate the exchange of ideas in the areas of economics and commerce and to advance academic research in this field, becoming step-by-step a real invitation to the researcher’s free mind game, to the exploring of this field with the necessary impersonal thinking based on logic accompanied by common sens and exact observation. The Journal brings forrward up-to-date themes, each issue comming out with a different theme, and besides that, it provides other permanent sections: Economic Inferences, Good Practices and Personalities.
The Journal – AMFITEATRU ECONOMIC Journal – is indexed in Thomson Reuters - ISI Web of Knowledge, category Social Sciences Citation Index, beginning with November 12, 2008 and accredited (Category A)by The Romanian National University Research Council (NURC), the main Romanian funding organisation for university and postgraduate research programmes.
The Founder and Chief-editor of Amfiteatru Economic Journal is Professor Vasile Dinu, Ph.D., having a Major in Economic Sciences (Faculty of Commerce – Department for Commodities Science, A.S.E. Bucharest), book author, academic courses and scientific articles author, project manager in a series of scientific research contracts, founder of the Commercial Research Centre, Faculty of Commerce, A.S.E. Bucharest and member of the International Association for Commodities Sciences and Technology (Internationalen Gesellschaft für Warenwissenschaften und Technologie – IGWT, Wien), being recognized throughout time for his contribution to the scientific and economic research, as well as his contribution to promoting marketing in Romania.

Romanian Verstion

Revista Amfiteatru Economic, a Facultatii de Comert, Academia de Studii Economice din Bucuresti, isi continua demersul de a stimula schimbul de idei in domeniul economic si al administrarii afacerilor, de a avansa cercetarea academica in acest domeniu, devenind treptat o adevarata invitatie la un joc liber al mintii cercetatorului, la explorarea acestui domeniu cu necesara gandire impersonala bazata pe logica insotita de bun simt si observatie exacta. Revista propune teme de actualitate, intotdeauna o alta tema de fiecare numar, avand pe langa aceasta si alte rubrici permanente: Interferente economice; Bune practici ; Personalitati.
Amfiteatru Economic este indexata in baza de date Thomson Reuters - ISI Web of Knowledge, category Social Sciences Citation Index, incepand cu 12 noiembrie 2008 si clasificata de Consiliul National de Cercetare Stiintifica din Invatamantul Superior (CNCSIS), in categoria A. Revista mai este indexata in cinci baze de date internationale: EconLit (Journal of Economic Literature -SUA), IBSS (International Bibliography of the Social Sciences – Marea Britanie), RePEc Ideas (Research Papers in Economics – SUA), RePEc Econpapers (Research Papers in Economics – SUA), Cabells Publishing – SUA).
Fondatorul si Redactorul-sef al Revistei Amfiteatru Economic este Prof. univ. dr. Vasile Dinu, care a facut dovada unei reale capacitati de organizare a cunoasterii, fiind expresia disciplinei practicate cu deosebita pasiune, stimuland acea cautare necesara intelegerii domeniului abordat de revista, armonizand deschiderea catre ideile noi cu continua examinare critica a tuturor ideilor, facand posibil progresul intr-un timp rezonabil si considerand fiecare numar al revistei o noua provocare. Vasile Dinu este licentiat in stiinte economice (Facultatea de Comert – Sectia Merceologie, A.S.E. Bucuresti), autor de carti, cursuri universitare si articole de specialitate, director de proiect intr-o serie de contracte de cercetare stiintifica, membru fondator al Centrului de Cercetari Comerciale, Facultatea de Comert, A.S.E. Bucuresti si membru al Asociatiei Internationale pentru Stiintele Marfurilor si Tehnologie (Internationalen Gesellschaft für Warenwissenschaften und Technologie – IGWT, Wien), fiind evidentiat de-a lungul anilor pentru pentru contributia la cercetarea stiintifica si economica, precum si pentru contributia la promovarea marketingului in Romania.