Romanian Distribution Committee events are built to surround you with peers who are eager to learn and distribute the latest and most relevant knowledge at the confluence of knowledge management and information technology within the new capabilities’ requirements (digitization, automation along with AI, Robotics and IoT – a cross-functional team effort, analytics, and innovation), generating commitment to change and action, turning insights into action, proactively addressing the full scope of changes to be experienced while operating models, cultural priorities, and integration architecture, making organization more efficient and effective on the basis of processes’ codification and lessons learned, including by mapping the customer journey and creating a comprehensive view of the touchpoints and micro-moments (so as to know how to win the shift to mobile while dealing with an Omni channel world) in this journey.

It is well-known that the first foray of our scientific Association into boosting competitiveness and collaboration (including by approaching the significant issue of talent development) stems back almost 24 years when the Organisation for Economic Co-operation and Development (OECD) highlighted the need for new indicators of human capital, training and labour requirements (underlined by the central role of learning) while focusing on indicators for the knowledge-based economy (OCDE/GD(96)102), the indicators of the knowledge distribution power and other characteristics of innovation systems being considered key (considering the importance of tacit and codified knowledge, diffusion and creation of knowledge, know-how and know-who).

There is no doubt that in today’s fast-changing world there is a true challenge of knowing how to obtain the organization’s distinct competitive advantage and improved resilience, by better and faster understanding the real need of encouraging the development of the skills and talent, taking into account the above mentioned new capabilities’ requirements as demonstrated by recent and reputed studies highlighted by both our Association RDC Magazine, and “Holistic Marketing Management” Journal of the Romanian-American University.