Levent Altinay is Professor of Strategy and Entrepreneurship, Research Area Leader, Oxford School of Hospitality Management, Faculty of Business, Oxford Brookes University, UK. Oxford Brookes University is a premier learning and teaching institution with an outstanding research record, and is the only UK modern university to have achieved 24 subjects rated as excellent for teaching, having a longstanding reputation for employability, and being host to two national centres of excellence in teaching and learning (Professor Levent Altinay, Research Area Leader, Oxford School of Hospitality Management, Faculty of Business, Oxford Brookes University, UK, a special invitee of the Romanian American University).   Nicolae Albu is General Manager of the Aro-Palace Group Brasov, member of the Board of the Romanian Distribution Committee, and Director of the Tourism and Hospitality  Department of the Romanian Distribution Committee. Levent Altinay and Nicolae Albu provided a real willingness for collaboration, by exchanging ideas and committing to develop them so as to display it in meaningful action, jointly agreeing on the key challenges the Tourism and Hospitality  Industry faces, and proving the skills to work on their established common objective.