For 13 years already Andrew Yeo, founder of NYCU Media, mainly supported by Euromonitor International and KPMG is publishing the TOP 500 Retailer List of 14 Asian Pacific players. Part of the Award Ceremony for the Top retailers from all nations is an additional competition via a questionnaire. Here international well-known scientists check the performance and strategies.

The selected three companies as benchmarks being on stage in Singapore at Sofitel Sentosa Resort together with the jury (Prof. Dr. Bernd Hallier, President of the European Retail Academy, was a member of the jury – please see the above picture) were: The Good Guys/Australia (a benchmark far above the Asian Pacific area; as a general electrical retailer The Good Guys analyses their market-share not only within the total market development, but for many segments; the company’s business statistics show that the application for the Retail Asia Awards is not just an ad-hoc decision – but they use questions of strategy and efficiency as their own long-standing tools of self- control);  Rustan/Philippines (a department store with 65 years tradition positioned as an oasis for quality, beauty and soothening retail therapy; Rustan aims to offer lifestyle solutions which can be appreciated in value still over time; by this vision and consequences in operations Rustan became a successful brand in the Phillipines); Indomarco/Indonesia (very innovative with mini-markets and convenience stores in a space less than 400 sqm).

The Gold medals for the markets (in alphabetical order) went to Australia/Westfarmers, China/China Resources Enterprise, Hong Kong/AS Watson Group , India/Future Group, Indonesia/Indomarco Primatama, Japan/AEON, Malaysia/ GCH Retail, New Zealand/Foodstuffs, Phillippines/ SM Retail, Singapore/NTUC FairPrice Co-operative, South Korea/Lotte, Taiwan/ President Chain store, Thailand/ CP All and Vietnam/ Saigon Union of Trading Co-operatives.

A double-digit growth until 2021 is expected for the Retail in the Asia-Pacific area (which has the youngest population in the World).