10th Anniversary of European Retail Academy (ERA)
Prof. Dr. Bernd Hallier, Honorary Member of the Romanian Distribution Committee, is the “designer” of the European Retail Academy (Romanian Distribution Committee has awarded Professor Bernd Hallier in 2006 the title of “Designer of the Year”), a virtual platform that brings more transparency about retail research and retail-education and promotes the international transfer of know-how between business and universities. Dr. Hallier was for the first time in Romania, in Bucharest, in May 1998 on the occasion of the 24th International Congress of AIDA Brussels organized by the Romanian Distribution Committee. Launching the so-called „Evolution Tornado Retail”, Professor Hallier argued (inter alia) that: less seen by the consumers but more by the experts and some dedicated academics is the change of the backstage in retail; no attention at all was paid to the evaluation of philosophies offered by the steady upgrade of retail-technologies; consumers can gain much more impact onto the listing of products, onto services within a store (it might be the time when the outlets become a “point of consumers”- POC – again). The underlined real passion proved by Professor Bernd Hallier is confirming the link between the significance of three German quotes: “What is my life if I am not longer useful to others” (Goethe); “Nothing great in the world has ever been accomplished without passion” (Hebel); “What is not started today is never finished tomorrow” (Goethe).
The European Retail Academy (ERA) was founded in February 2005 at the exhibition EuroShop by Prof. Dr. Bernd Hallier and some of his academic friends to support the Bologna-process and the interaction between theory and application in the field. Today www.european-retail-academy.org has links to more than 225 research-institutes for trade/marketing/ tourism all over the world. The ERA Hall of Fame selects each year one professor who stands for outstanding contributions within the international interaction of research and applied sciences. Continuously SubSites have been launched to target special interest groups via AgriBusinessForum, Environmental Retail Management, Competence for Vocational Training, Forum Art Business, Global Green University, Art/Therapy/Geomancy (KTG) and Urban Revitalization. According to Prof. Dr. Bernd Hallier: “Those information platforms are partly Number 1 at Google in their segments; but even more important are our student-activities: they are our investment into Future and Peace”.
- 10th Anniversary of European Retail Academy (ERA), 05.01.2015
- Professors Bernd Hallier, Dumitru Miron and Theodor Purcarea
- Prof. Dr. Bernd Hallier giving a presentation in front of outstanding Professors and Researchers
- Eric Rohlck (USA), William Webb (UK), Bernd Hallier (Germany), at AIDA International Congress, May 1998, Bucharest, Athenee Palace Hilton, Diplomat
- John L. Stanton, Bernd Hallier and Theodor Purcarea at SANABUNA International Congress, Brasov, Aro Palace, 2011
- Theodor Purcarea, Gabriela Radulian, Bernd Hallier, Florian Popa, Eliot Sorel, John Stanton, Alexandru Vlad Ciurea
- Prof. Dr. Bernd Hallier at SANABUNA 2011, YouTube
- Prof. Dr. Bernd Hallier and Friends
- Prof. Dr. Bernd Hallier
- Prof. Dr. Bernd Hallier and Romanian-American University (RAU) Rector Ovidiu Folcut
- Prof. Dr. Bernd Hallier at the Romanian-American University
- Prof. Dr. Bernd Hallier at the Romanian American University, photo posted on the European Retail Academy website
- Prof. Dr. Bernd Hallier, Member of the Judging Panel of Asia-Pacific Retailers
- Alex Bejan and Matei Purcarea between Distinguished Professors John Stanton and Bernd Hallier









































